Diamond Knowledge
Diamond Education
Understanding diamonds empowers you to make the perfect choice. Explore our guides to learn what makes each stone unique.
Guide 01
The 4Cs
Cut, Clarity, Color, and Carat — the four characteristics that determine a diamond's quality and value. Learn how each factor influences brilliance and price.
Read Guide →Guide 02
Diamond Shapes
From the classic round brilliant to the romantic heart — each shape has its own character and charm. Find the silhouette that speaks to you.
Read Guide →The Four Pillars of Diamond Quality
Cut
How well a diamond is cut determines its brilliance. A superior cut unleashes the stone's fire and sparkle.
Clarity
The absence of inclusions and blemishes. Higher clarity means a purer, more valuable diamond.
Color
The finest diamonds are colorless. The D-Z scale measures the degree of color present in a stone.
Carat
A diamond's weight, not its size. One carat equals 200 milligrams. Larger diamonds are rarer and more valuable.
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